Founded at SeventeenCulture ShifterCultivatorMovement, Not Moment Founded at SeventeenCulture ShifterCultivatorMovement, Not Moment
Full Tracklist — Seven Pages
Founded at Seventeen — MMXIII

We don't follow
culture. We shift it.

Afro Trap Media is the house behind the tours, the rooms and the nights that helped build modern Afrobeats culture across Europe — a movement started by one seventeen-year-old with a broadcast mic, still cultivating the next chapter.

Afro Trap Media mark A Letter From The House

Afro Trap Media was not built as a company. It was started by a seventeen-year-old with a broadcast mic — and it was built, from day one, as a movement.

We don't chase what's already trending. We cultivate what's next: the routes, the rooms, the visas, the trust of artists who let us carry their name into a new country. A culture shifter doesn't wait for the room to fill — it builds the room the culture needed and lets the audience find it.

Thirteen years on from that first broadcast, the instinct hasn't changed. Get the artist there. Get the room right. Shift the culture forward.

Thema Osadebay, Founder
17Age at Founding
13Years Operating
200+Productions Staged
50+Artists Toured

Five chapters, one movement.

Chapter 0

Founded at Seventeen

Before the tours, before the rooms — one seventeen-year-old, a broadcast mic, and the conviction that the culture deserved better staging.

Chapter I

The Broadcast Years

Roots in legacy broadcasting — OHTV Sky London, MTV Africa, Trace Africa and Vevo — where the ear for what an audience wants was first sharpened.

Chapter II

The Touring Years

Operational nodes opened across Holland, France, Belgium, Turkey and England, carrying artists like Reekado Banks, Spyro, Odumodu Blvck, Peruzzi and Iyanya to new rooms.

Chapter III

The Present Chapter

Off the back of the ten-city Iyanya European Tour, Afro Trap Media stands among the fastest-rising cultural promoters working across the continent today.

Chapter IV

What Comes Next

New routes, new rooms, and a growing archive — the next chapter of the movement is being booked now.

What We Do

The disciplines of the house.

Three practices, run by the same team, in service of the same goal — getting an artist and their audience into the same room, properly.

01

Tour Architecture

Routing, visas, logistics and the hundred small permissions that turn a booking into a working European tour.

02

Experiential Design

The room itself — staging, lighting and flow, built so a night reads as considered rather than assembled.

03

Talent Intelligence

Market placement and route planning for artists entering new territories, grounded in thirteen years of knowing which rooms work.

Selected showcases.

A running catalogue of the tours and nights currently on our books.

Fido & The Band
Cat. No. 015 — Live Concert

Fido & The Band

22 August 2026

Acquire Tickets
BOYPEE
Cat. No. 016 — UK Tour

BOYPEE

May – June 2026

Acquire Tickets
Iyanya
Cat. No. 018 — 5IVE Tour

Iyanya

Season 2026

Acquire Tickets